As award season has come to a close, keeping up with your favorite stars and winners from the Golden Globes, SAG, Grammys, and Academy Awards could have seemed like a full time job. Luckily for us, we have publishers like Wenner Media to lean on.
Wenner Media is the prominent publisher of Rolling Stone, Us Weekly, and Men’s Journal. While starting out in the print business, Wenner has successfully evolved to grow its audience online, attracting more than 49 million gross monthly unique visitors to its websites and digital networks. Specifically for its Us Weekly brand, the film industry’s annual award season is a large traffic driver to its website.
To prepare for this traffic influx and delight visitors with more video-on-demand (VOD) content, Wenner Media turned to Brightcove Video Cloud to power its VOD initiatives across Us Weekly’s digital presence. Wenner’s decision to switch to Brightcove was the result of a larger, strategic plan to increase focus on online video, which prompted the publisher to partner with the industry leader in order to achieve its business goals.
Video Cloud brings customized styling, easy video management, and seamless distribution to Us Weekly’s website, and enables viewership across desktop and mobile devices. The responsive design of Video Cloud’s players empowers Us Weekly to deliver high-quality video experiences to fans on any device. With viewers increasingly consuming content on the go, responsiveness is vitally important to keep viewers engaged regardless of what device they are interacting with.
Us Weekly has also taken advantage of Video Cloud’s live streaming capabilities, most recently bringing the Oscars red carpet show to an online audience of thousands of viewers. A great success, and nice complement to its VOD library, live streaming the events provided Us Weekly with yet another way for viewers to engage with its brand and the shows.
Award season is an exciting time for fans (and stars) across the globe. The condensed nature of the shows can make it tough to catch them all, but Us Weekly serves as a go-to spot for the latest information, and its video content ensures that viewers don’t miss a moment.