Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy. Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement. Still, some companies are reluctant to pursue a video strategy because leadership may not be fully aware of the benefits of video.
If you need more ammo to get a video marketing strategy in place, we have the perfect tool! Our new eBook, How to Convince Your Boss it’s Time for Video Marketing, written by Linda Crowe, VP of Digital Marketing Solutions at Brightcove, will help you educate and inform your leadership team of the many benefits of video marketing.
- How to use video to lengthen time on site and improve landing page conversions
- Great ways to improve SEO with video
- Ways to use social channels to expand your reach
- How to get started with video marketing
Download the eBook today!