So you know you need a video strategy, but where do you start? While this question may seem overwhelming, we have you covered! As part of our Strategies & Wins in Video Marketing series, we created The Video Marketing Playbook of our top 5 quick win plays that will set you on the right track for success.
Here's a sneak peek at Play #1:
Add Video to your Homepage
This is a vitally important play for every digital marketer to complete, and is relatively easy. When visitors come to your website, nothing is as engaging as a high quality video experience. Not only do you capture the attention of visitors, you also have an opportunity to tell them exactly what you want them to hear. Additionally, adding a good video asset on a landing page is a powerful way to improve conversion rates (click here for a Brightcove example). The results speak for themselves -- webpages with video convert three times as much as webpages without video.
Curious what the rest of the plays are? Check out the Strategies & Wins in Video Marketing series today!