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Cracking the Millennial Code

Cracking the Millennial Code

The TV landscape has changed quite a bit thanks to the emergence of digital media. With myriad new devices surfacing over just the past few years, TV shows are no longer being watched on just TVs. Desktops, mobile, and tablets are all the new vehicles for viewing, and the millennial generation is taking note. According to a study from Deloitte, teens and young twenty-somethings spend more time watching movies and television shows on their computers, smartphones, and tablets, than they do on their TV screens.

This trend comes with the expectation from the ever-mobile millennials to view their favorite programming anytime, on any device. But, in return, this poises a new challenge for media companies. Click on the video below to hear Stephen Smith, General Manager of New Zealand’s Digital Maori Television Service, further explain the challenges they face engaging with this audience group: