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4 Reasons to Invest in Live Video Streaming

4 Reasons to Invest in Live Video Streaming

Although in its infancy, the use of live video is a trend that will continue to grow. Over the past few years, more and more brands have embraced and experimented with live video streaming for events. Some of our own customers like PUMA and HUGO BOSS have led the way with this trend and experienced great success as a result.

If you’re still on the fence, we’ve compiled our top four reasons to invest in going live:

  • Fresh Perspectives. Complementing on-demand video with exciting live exclusives entices visitors and stops content from going stale – just what you need to get your brand message noticed.
  • Content Connection. Drawing in viewers with live streaming bumps up your viewership for on-demand content too, as viewers stick around to check out what else your site has to offer.
  • Increased Engagement. According to comScore, online video viewers show increased engagement and longer viewing times while watching live video versus on-demand video, making it a great advertising and cross-promotion opportunity.
  • Social Sharing. Engaged viewers will urge friends to join in on the experience as it happens, which makes for a more compelling invitation than on-demand content, which can be shared at a later date (or not at all!).

Interested but not sure where to start? Download our whitepaper: A Simple Guide to Streaming Live Video Events.