This summer, sports fans around the world hit pause on their daily lives to tune into the 2014 World Cup Brazil™. While the trip to Brazil was not possible for many, the opportunity to view at home (or the office!) and consume complementary content on the second screen was a popular choice.
Viewers cheering on via computers and connected devices were offered a new perspective this year by being able to review multiple camera angles as the games were being played. To provide this multi-screen action review and a wide range of other second screen content to viewers from afar, EVS, a global provider of live video production systems, leveraged Brightcove’s Zencoder cloud-based encoding service to power transcoding for its C-Cast content delivery solution. C-Cast is a multimedia distribution platform that allows broadcasters to instantly deliver complementary content to viewers on web and mobile devices during live events. Host Broadcasting Services (HBS), the main provider of broadcast and interactive services for the 2014 FIFA World Cup, managed the implementation and integration of C-Cast to deploy second-screen experiences.
“We took second screen content to the next level by allowing broadcasters to deliver multi-camera action review, key highlights browsing and review, stats-related content and player, team and personality tracking,” said Nicolas Bourdon, SVP Marketing at EVS. “This completely enhanced the at-home viewing experience and judging by the stats, viewers were pleased and eager to view the World Cup this way.”
Reaching the magnitude of viewers that the World Cup attracts with a high-quality viewing experience is no easy feat. With the games over and the numbers crunched, we’re happy to share some stats directly from Zencoder on the scale of video that powered the World Cup on the second screen: