The goal for marketers is clear: drive demand and increase conversion. How to get there, however, isn’t always so lucid. In the age of email campaigns, social media, landing pages, etc., choosing the most effective method can be overwhelming.
Utilizing video is a smart approach that has a profound positive impact on demand and conversion rates, not to mention cost per lead. Video helps people learn about your product, understand its appeal, and feel more confident buying it. To help illustrate the power of video for marketers, we created our Video Moves Business infographic, which details the results from Aberdeen's recent Video Marketing ROI report. Download the infographic here!