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Announcing Support for HbbTV Internet Video Delivery Standard

Announcing Support for HbbTV Internet Video Delivery Standard

We are excited to announce today from our Brightcove PLAY Sydney event that we have launched support for the Hybrid Broadcast Broadband TV (HbbTV) standard, enabling broadcasters to combine over-the-air broadcast and IP delivery to publish personalized video and interactive TV experiences to users on connected TVs and set-top boxes. 

HbbTV is an industry standard, providing an open technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband. This enables access to Internet-only services for consumers using connected TVs and set-top boxes. Previously, interactive television standards have had to rely on slow dial-up connections or expensive broadcast bandwidth to deliver applications and content, but standards like HbbTV take advantage of broad adoption of HD TVs and the wide-scale availability of broadband Internet connections to provide an outstanding user experience.

With today's announcement, Brightcove is rolling out support in its Video Cloud online video platform for MPEG-DASH, an adaptive bitrate streaming technique that enables high quality streaming of media content over the Internet delivered from conventional HTTP Web servers, as well as DRM packaging through common encryption (CENC) and license serving for Microsoft PlayReady and Marlin digital rights management (DRM).

You can follow all of the action from Brightcove PLAY Sydney by following @BrightcovePLAY and @anzBrightcove on Twitter. Stay tuned for more excitement throughout the day!