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Brightcove Launches Powerful New Solutions to Help Marketers Increase Engagement & Drive Conversions with Video

Brightcove Launches Powerful New Solutions to Help Marketers Increase Engagement & Drive Conversions with Video

Today at our Brightcove PLAY NYC customer conference, we are excited to announce the launch of several exciting new solutions to help marketers increase engagement and drive conversions with video.

The first is the launch of the Brightcove Video Marketing Suite, a comprehensive suite of technologies built for the needs of the modern marketer. The Video Marketing Suite combines industry-leading video management, video marketing and analytics to help brands maximize the reach and ROI of their video campaigns with a single solution.

As video has quickly risen to be one of the most critical components of the marketing mix, today's digital marketers need integrated, interoperable solutions to help drive all of their content marketing and demand generation activities. The Video Marketing Suite addresses this need by providing a comprehensive suite of video technologies, including the Brightcove Video Cloud online video platform and Video Cloud Live, Brightcove Gallery, and a number of marketing automation software integrations, including a new Brightcove Cloud Component for Oracle Eloqua.

Brightcove Gallery, also introduced today, is a new product that enables marketers to easily create immersive video portal experiences. Gallery enables marketers to create engaging video portals with best practices for SEO, responsive design, social sharing and conversion all in a single solution that can be implemented and updated in just minutes.

Nucleus Research recently completed a benefits study on our behalf which concluded that a major technology vendor was able to increase the amount of time users spend on its website by almost 100 percent, as well as increase the number of product demo requests, through a video portal approach. We're excited about the potential that Gallery holds to help marketers like this create their own video channel, launch product showcases, build event microsites or engage customers with a video support center by taking advantage of a range of templates, layouts and color combinations to create their perfect portal experience.

Lastly, we also announced we have partnered with Oracle Eloqua to launch the Brightcove Cloud Component for Oracle Eloqua, a powerful new integration that links Brightcove's next-generation video capabilities with the power of Oracle Eloqua, one of the industry's leading marketing automation platforms. Through this integration, marketers can easily add Brightcove Video Cloud-powered videos to their Oracle Eloqua landing pages and campaigns, and then track user engagement and performance for lead scoring, segmentation and nurture campaign analytics.

We're very excited about today’s announcements and our commitment to making it easy for marketers to utilize video as part of larger campaigns through powerful, integrated solutions that support new discovery, delivery and conversion models.

To learn more, tune in live to the Brightcove PLAY NYC opening keynote today at 9 a.m. ET to see a live demonstration of Brightcove Gallery.