VIDEO: Entering the Third Phase of TV

VIDEO: Entering the Third Phase of TV

At the recent Mobile World Congress show in Barcelona, Brightcove CTO AJ McGowan spoke with Joe O'Halloran from Rapid TV News about the "future of TV." Specifically, AJ and Joe discussed how Brightcove is helping broadcasters to take advantage of TV's latest transformation--a scenario where content creators have regained direct-to-consumer power. Tune in to the video embedded below to hear AJ discuss:

  • How Brightcove is giving content creators direct access to consumers via online streaming and advanced monetization opportunities
  • How Brightcove Once customers have successfully increased monetization, overall viewing time and engagement for their online video assets
  • How dynamic server-side ad insertion allows publishers to monetize content in a personalized, relevant and non-intrusive manner
  • How to solve challenges related to live video monetization
  • What the future of mobile video delivery looks like from Brightcove's perspective