Now Available: Analyzing the ROI of Video Marketing

Now Available: Analyzing the ROI of Video Marketing

Did you miss our live video webinar with Trip Kucera from the Aberdeen Group earlier this week? There's no need to worry--we've got you covered. The webinar is now available on demand (see it embedded below). You can also download Aberdeen's Analyzing the ROI of Video Marketing report in full via this link.

Review these assets at your convenience to learn more about the following research findings and statistics:

  • 95 percent of best-in-class marketers are using video as a content marketing tactic.
  • Video content users enjoy an average 4.8 percent website conversion rate, compared to 2.9 percent for non-users.
  • The average cost per marketing-generated lead is $93 for companies that are using video, compared to $115 for companies that are not using video.
  • Companies using video require 37 percent fewer unique site visits to generate a marketing response or unqualified lead.