This video is part of a series featuring industry perspective and insight from key players in the digital marketing and broader technology ecosystem. The series stems from a range of interviews recently conducted by Brightcove account director Renee Teeley.
When it comes to security, storage and systems management solutions, Symantec is a global leader. With a range of products and services designed to fit the needs of individual consumers as well as businesses of all sizes, Symantec provides broad protection in "an information-driven world."
And according to Greg Posten, director of visual communications at Symantec, online video has played a critical role in creating awareness, providing support and educating clients--and potential customers--about the company's many offerings.
View our full discussion with Posten via the video below to learn more about Symantec's successful online video content strategies, as well as the company's evolving digital marketing plans.