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Brightcove and Rovi Collaborate at CES to Support High-Efficiency Video Encoding and UltraHD/4K

Brightcove and Rovi Collaborate at CES to Support High-Efficiency Video Encoding and UltraHD/4K

Today at the Consumer Electronics Show (CES), we are excited to announce a collaboration with Rovi Corporation designed to accelerate the adoption of next-generation video compression standards. Through our collaboration, Brightcove has licensed the DivX High-Efficiency Video Encoding (HEVC) solution, which is critical for streaming high-quality video and will be a driving factor in the delivery of 4K content to new Ultra HD displays. 

HEVC is a video compression format and successor to H.264/MPEG-4 AVC that promises to as much as double the data compression ratio of prior standards, providing improved video quality at low bitrates. In collaborating with Rovi, we will be able to expand our support for the established MPEG formats in use amongst broadcasters, while also providing a bridge to the future of high-quality video with HEVC.

Brightcove plans to support DivX HEVC within the Brightcove Zencoder cloud-based encoding service, with the goal of supporting it in production in 2014. The integration of DivX HEVC into the Zencoder service will enable publishers to take advantage of the advanced compression efficiency of HEVC, and provide support for Ultra HD and 4K experiences across devices.

Brightcove also plans to implement a number of formats and codecs based on the powerful MainConcept SDKs for professional content creators, including MainConcept’s HEVC SDK.

Representatives from both Brightcove and Rovi are on hand in Las Vegas at CES this week, but you can also learn more at www.divx.com