Michael Hill, a luxury jewelry retailer based in Australia with locations in New Zealand, Canada and the United States, recently launched a shoppable video initiative to coincide with the Valentine's Day gift season. Powered by Brightcove Video Cloud, the video allows consumers to buy products directly from within the video by integrating e-commerce calls-to-action and prominently displaying product details for various pieces of jewelry as they appear on-screen.
Because of its reliance on Video Cloud, Michael Hill is able to ensure that its customers can consume the shoppable video on a PC, tablet or smartphone--while always enjoying a high-quality video experience. Shoppable video is growing in prominence, and Michael Hill's endeavors are reportedly a trend-setter in New Zealand.
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