It's that time of year again...top 10 list time! At Brightcove, we enjoy a good year-end recap. So, as we did last year, we again dived into Google Analytics to investigate which of our blog posts resonated most strongly with our readers (from a traffic perspective only). We’ve included links to our most popular posts below, along with brief descriptions. Take a stroll down memory lane with us!
#10. [VIDEO] The B2B Research Roundtable at Content Marketing World 2013: In this post, we showcase video from Content Marketing World featuring Brightcove director of technology partnerships Shiri Friedman. As the moderator of a panel at the event, Shiri and a group of experts discuss and debate the content marketing trends that took hold in B2B marketing this year.
#9. Extending the Value Chain into Personalization: Paul Goetz, senior vice president of sales at Brightcove, discusses the opportunity that exists for content providers to take advantage of the "unique streams" that advanced online video technology enables. Within the realm of possibility is the ability for each individual viewer to have their own "channel," a streaming property that relies upon both "Big Data" and continuous play to tailor a programming schedule to each viewer's own specific interests.
#8. Video: Thoughts on the State of Digital Media from IBC 2013: This post, part of our "Bright Ideas" series, offers video interviews from the show floor at IBC, including perspective from Brightcove CEO David Mendels, Brightcove CTO for media and broadcast solutions Albert Lai and David Muhle, regional director for Videoplaza.
#7. Intranet Video: Best Practices for Selecting an Online Video Platform Provider: This post offers helpful tips and best practices for organizations that are eager to use behind-the-firewall video as part of their corporate intranet.
#6. TV Everywhere for Programmers--Capture Your Audience Before Someone Else Does: Here, we outline how a multi-screen strategy can help content providers to boost ad revenues, increase ratings and enhance viewer satisfaction and affinity in a 1:1 fashion.
#5. Deloitte Recognizes Brightcove with Spot on 2013 Technology Fast 500 Ranking: Check out this post to learn more about our recent recognition from Deloitte, where we were honored for being a "cutting-edge" company "transforming the way we do business."
#4. Six Trends that Sparked a Renaissance for Television: In this opinion piece, we discuss the “new normal” in TV programming, which is marked by content creators’ focus on new investment, innovation, creativity and value creation.
#3. Australia's NineMSN Selects Brightcove Video Cloud to Deliver Multi-Screen Experiences: Review this post to better understand how NineMSN, a leading digital media company in Australia, is relying upon Brightcove technology to deliver ad-supported video experiences across more than 80 premium content websites.
#2. B2B Marketers are Getting Better at Content Marketing: Take another look at this post to revisit the research we conducted with the Content Marketing Institute and MarketingProfs to better understand B2B marketers' content marketing priorities and strategies. [There's a helpful infographic, too!]
And, last but not least..
#1. [INFOGRAPHIC] YouTube and the High Cost of Free: This post (plus infographic) details research we recently conducted to better understand consumers' online video consumption preferences, and the influence of video quality on brand perception and reputation.
Thanks for exploring so many important industry topics with us this year! Did any of our other 2013 posts resonate strongly? We'd love to hear from you in the comments.