Our friends at the Content Marketing Institute are at it again...offering real-world, compelling examples of superb content marketing tactics that all marketers can integrate into their content plans in 2014. We're delighted to sponsor the "Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers." Below, you’ll find the playbook embedded in SlideShare format; check it out to learn more about a wide range of topics, including:
- Effective storytelling methods, and their various forms (videos, blogs, case studies, e-newsletters and more)
- The benefits of visual storytelling--particularly video--from an engagement and memorability perspective
- The value of developing personal brands for internal spokespeople
- The powerful convergence of in-person events and content strategy
- The "long tail" value of independent research
- And much more!
Enjoy the playbook--it's a tremendous resource.