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[VIDEO] Thoughts on the State of Digital Media from IBC 2013

[VIDEO] Thoughts on the State of Digital Media from IBC 2013

The 2013 edition of the International Broadcasting Convention (IBC) wrapped up last month, bringing a record number of nearly 53,000 attendees to Amsterdam to learn about developments shaping the broadcasting industry and interact with the latest products and technology.

IBC is a tremendous event for bringing together the key players in the broadcast and digital media industry to share knowledge and set the industry agenda for the year ahead and 2013 was no different. Brightcove was once again a sponsor of the event, giving us the opportunity to meet and network with many customers, partners and thought leaders to get their view on the challenges and priorities for broadcasters in the year ahead.

It was widely buzzed about at IBC that there is a fundamental revolution taking place in the quality of video experiences that consumers expect on the many devices they use to consume content. And the number of physical devices continues to explode thanks to the latest innovations from Apple, Google, Amazon, Samsung, Microsoft and others. This creates even more complexity for broadcasters to ensure they can deliver high quality video to every screen.

On the advertising side, our partner Videoplaza has seen an exciting shift toward multi-platform, with more than 40% of total ads served coming from non-PC devices, and 50% of that coming from tablets and mobile devices. That is a game changer for the industry, and a trend that we expect to continue well into 2014.

You can hear more about these challenges and opportunities in this month’s Bright Ideas video, which features perspective from Brightcove CEO, David Mendels, Brightcove CTO for Media and Broadcast Solutions, Albert Lai, and David Muhle, Regional Director for Videoplaza.