[VIDEO] Turning Viewers into Customers

[VIDEO] Turning Viewers into Customers

Late last month, we let you know that the video archive for Brightcove PLAY 2013 was live--and full of terrific sessions centering on the most interesting and important topics related to online video delivery. Now, we're bringing you video "snacks," snippets of complete sessions designed to whet your appetite to review the conversations in full.

One session that will be of particular interest to our digital marketing customers is "Turning Viewers into Customers: How Video is Changing the Game for Marketers." Our original blog post on the session was a popular one. Now, you have a chance to hear directly from Joe Pulizzi of the Content Marketing Institute, Linda Crowe from Oracle and Adjust Your Set's Chris Gorell Barnes as they discuss brand storytelling and the struggles that organizations face as they shift from talking about themselves to focusing on engaging, entertaining content. Tune in to the session preview below and check out the full video here.