It's that time of year again: the mornings are staying darker, and the evenings are getting chillier; football dominates more of our time than we'd probably care to admit; and, going to the local farmstand to pick a bushel of apples and enjoy a cider donut sounds incredibly appealing. It's fall! Along with all of the wonderful, aforementioned autumnal characteristics, fall is also a time of new beginnings. And, in the business world, it's time to start planning for the coming year.
We know that planning can be challenging and complex, and we want to ease the process. To help marketers to prioritize and strategize for 2014, we have created a webinar series featuring digital marketing experts that will explore and outline how digital video can help marketers to attract a larger audience and also convert more audience members into paying customers.
Here's a quick roundup of the webinars that are contained within the series:
Amplify your Marketing: Understanding the Real ROI of Content Marketing and Video
October 1, 2013; 2:00 p.m. ET
Join Aberdeen senior research analyst Trip Kucera and Brightcove vice president of marketing Steve Rotter as they discuss how to generate results--and enjoy return-on-investment--from digital video initiatives.
Lights, Camera, Calls to Action: Taking Content Marketing and Rich Media to the Next Level
October 8, 2013; 2:00 p.m. ET
Trip Kucera and Steve Rotter will discuss recent research from the Aberdeen Group that indicates best-in-class companies are 38 percent more likely to use video as part of their content marketing strategy; Trip and Steve will also help attendees to understand how video can augment their own content marketing efforts.
Marketing Innovators: How Puma Used Video and Social Media to Engage and Convert More Customers
October 9, 2013; 2:00 p.m. ET
Brightcove's senior director of marketing Courtney Pierce and a representative from HubSpot will use the hour to discuss how marketers can create effective content marketing campaigns that reach audiences across multiple social and mobile outlets.
Marketing Innovators: How Marks & Spencer is Changing the Video Marketing Landscape for Good
October 10, 2013; 2:00 p.m. ET
Mukul Krishna, global director at Frost & Sullivan, and Brightcove’s Steve Rotter will examine the online video strategy of iconic British retailer Marks & Spencer; they will extrapolate "lessons learned" from Marks & Spencer's online video success, and share insight into the related digital trends that other marketers should capitalize on.
Marketing Innovators: How Today's Leading Brands are Using Content Marketing & Video to Accelerate the Sales Cycle
October 15, 2013; 2:30 p.m. ET
In this webinar, Jeff Whatcott, Brightcove CMO, Ann Handley, chief content officer at MarketingProfs, and Joe Pulizzi, founder and editor-in-chief of the Content Marketing Institute, will discuss how and why brands are integrating video into their content marketing strategies. They will also offer a "sneak peek" of the 2014 CMI & MarketingProfs B2B marketing survey.
Marketing Innovators: Learn from HUGO BOSS' Groundbreaking Live Video Marketing Strategy
October 22, 2013; 2:00 p.m. ET
In this webinar, Brightcove's Steve Rotter will use mega fashion brand HUGO BOSS as a case study for live video success; Steve will offer guidelines that other brands can follow to enjoy similar online video achievements.
We hope that you'll join us for one, several or all of these webinars! You can register by visiting this link. Also, follow along--and join in!--to related Twitter conversation by using the hashtag #conversionchat.
Also, for our friends in EMEA, we are also offering these webinars at an EMEA-friendly time. Please visit this link for more details.