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[VIDEO] Rogers Media Relies on Video to Complement Existing Storytelling

[VIDEO] Rogers Media Relies on Video to Complement Existing Storytelling

At our recent user conference Brightcove PLAY, Andy Plesser from Beet.TV interviewed many of our customers and partners about the pressing industry issues that are shaping their businesses. The post below features a video interview with Rob Adams, executive producer, multi-platform video at Rogers Media.

Rogers Media, based in Canada, owns a wide variety of television, radio and print outlets. When it comes to its radio and print properties, Rogers is embracing the opportunities that currently exist for non-television brands to integrate video into their offerings through video-enhanced websites and mobile apps and live streaming.

According to Rob Adams, Rogers Media's executive producer for multi-platform video, the print and radio industries--particularly in Canada--are really only in the early stages of introducing video content to traditionally non-video platforms. The Rogers' team is excited about video's continued potential to augment media outlets' storytelling goals. Tune in to the video embedded below to hear more from Rob about:

  • Print/online editors and radio personalities are taking the initiative to develop video concepts that complement their existing projects.
  • At the same time, editorial teams are also creating standalone video that enables them to cover a broader range of topics than what they are currently able to by adhering to their editorial calendars.
  • Rob envisions the evolution of online video to the point where magazines actually own and manage an online "TV station."
  • From a technical perspective, Canada is at an exciting crossroads as consumers have the opportunity to embrace an arsenal of video content while simultaneously enjoying advancements in wireless options and connectivity.