[VIDEO] GaiamTV Relies on Brightcove Video Cloud to Bring Wellness Content to its Subscribers

[VIDEO] GaiamTV Relies on Brightcove Video Cloud to Bring Wellness Content to its Subscribers

At our recent user conference Brightcove PLAY, Andy Plesser from Beet.TV interviewed many of our customers and partners about the pressing industry issues that are shaping their businesses. The post below features a video interview with Michal Lebowitsch, product manager for GaiamTV.

GaiamTV began as a provider of fitness yoga online video content but has expanded its library substantially to become a go-to provider of overall wellness and spiritual growth content. Subscribers--who often start by taking advantage of the service's 10-day free trial before quickly converting to paying customers--have access to unlimited streaming across devices to over 5,000 exclusive titles. For fitness enthusiasts and individuals interested in topics related to wellness and spirituality, Gaiam is an invaluable resource.

At Brightcove PLAY, we spoke with Michal Lebowitsch, product manager for GaiamTV, who shared insight into GaiamTV's unique value proposition:

  • GaiamTV has its own, in-house studio where it produces high-quality original programming in addition to what it licenses from third-parties.
  • The Web TV property's goal is to be a place where subscribers can find and stream all of the educational, tutorial and entertainment content they desire.
  • GaiamTV is constantly expanding the channels through which its subscribers can access its content; whether subscribers prefer the desktop, an Apple TV, a Roku player, Sony Blu-ray or any iOS device, Gaiam can reach them on all of these screens thanks to Brightcove Video Cloud.

 Tune in to the video below to learn more.