[VIDEO] Cars.com Takes Advantage of Analytics to Customize Video Content

[VIDEO] Cars.com Takes Advantage of Analytics to Customize Video Content

At our recent user conference Brightcove PLAY, Andy Plesser from Beet.TV interviewed many of our customers and partners about the pressing industry issues that are shaping their businesses. The post below features a video interview with Eric Rossi, senior producer, multimedia, at Cars.com

Cars.com offers a plethora of online resources for car shoppers looking for guidance on their next automotive purchase. One area where the company has placed tremendous emphasis is video. And, according to Eric Rossi, senior producer, multimedia, at Cars.com, the company likes to keep its videos casual. Eric says that he and his colleagues want viewers to watch a video produced by Cars.com and consider it akin to a next-door neighbor offering a quick review of their own car. This approach is working; Cars.com produces 3-7 videos a week and has amassed a video arsenal of roughly 800 videos.

Tune in to the video below to learn more about:

  • How Cars.com organizes and distributes its array of video assets
  • The affiliate network the company has created and its syndication relationships with over 120 different content partners
  • Why Cars.com is hyper-focused on audience engagement and takes advantage of analytics tools to ensure its video content is meeting goals
  • How, when and why the company might consider live broadcasting