[VIDEO]: Analyzing the New Media and Entertainment Value Chain

[VIDEO]: Analyzing the New Media and Entertainment Value Chain

In late July, Brightcove’s senior vice president of sales, Paul Goetz, published an excellent two-part blog series analyzing the evolution from the traditional media and entertainment value chain to today’s world where the audience is in control. Paul has an interesting take on the evolution of the media and entertainment value chain and what it means for audiences and content owners today.


In this month’s Bright Ideas video series, we sat down with Paul to explore this topic in more detail and understand why this evolution in the media and entertainment value chain has occurred, what it has meant for broadcasters and advertisers/brands, the technology implications of the new value chain and Paul’s thoughts on who the big winners will be. Check out the video below, as well as Paul’s original blog series (Part 1 and Part 2) to learn more.