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Yahoo!7 Partners with Brightcove to Drive Online Video Consumption and Monetisation in Australia

Yahoo!7 Partners with Brightcove to Drive Online Video Consumption and Monetisation in Australia

We are excited to announce today that Yahoo!7, one of the most comprehensive and engaging online destinations for Australian consumers and advertisers, has teamed with Brightcove to deliver a technology platform for online video consumption and monetization in Australia. Through the partnership, Yahoo!7 is leveraging the Video Cloud online video platform to deliver high-quality, catch-up TV, including long- and short-form content across the Web, smartphones and tablets. The video experience is now live on the Yahoo!7 network. 

According to Yahoo!7, the network is visited by approximately 8 million Australians every month on desktops, as well as five million Australians on mobile devices.

With Video Cloud, Yahoo!7 is able to connect users to the premium content and video experiences they want in an engaging way that will encourage repeat visits to the network. Thanks to the Video Cloud Smart Players, Yahoo!7 can also ensure that content is accessible across both HTML5 and Flash-based devices and operating systems. And Video Cloud's studio-grade, multi-platform DRM capabilities to deliver premium video content across devices while preventing unauthorized access and distribution. 

Yahoo!7 joins several other major media businesses in the Asia-Pacific region that rely on Brightcove technology for digital distribution, including TVNZ, Nine Entertainment Co, NineMSN, Sony Entertainment, Foxtel, ABS-CBN, DMG Radio and Maori Television.