Where It's at for B2B Marketers: Pinterest

Where It's at for B2B Marketers: Pinterest

I was admittedly late to the Pinterest-adoption party. I was quick to embrace Facebook and Twitter--even the more niche platform Goodreads--when they launched. But, Pinterest always seemed like a lot of work. Curating boards, and ensuring that I had really beautiful imagery to populate said boards was almost too overwhelming to consider. Fast-forward to my time spent wedding planning and (attempting) to learn about interior design: I now completely "get" the value of Pinterest. And even though I still don't really focus on developing my own Pinterest identity, I am an avid consumer of the hard work of other "pinners."

Given Pinterest's rapid growth amongst consumers, it only makes sense that businesses have made it a focus area for their social efforts as well--particularly for players in the B2C space. But, what about for B2B companies? We believe, wholeheartedly, that Pinterest is a great place for B2B businesses to engage with target audiences, and to boost lead generation. This is especially true for B2B brands that consistently produce compelling, interesting visual content (i.e. videos). Given that this is how we feel, you might ask, why aren't we on Pinterest? Well, we are!

I'm excited to announce today that Brightcove has officially launched a Pinterest presence. Please check out our company page here. We plan to use Pinterest as a means to continue to showcase "snazzy" visual content of interest to digital marketers and digital media professionals. At the same time, we will rely on Pinterest as another channel to distribute our videos, display our brand design assets and also to aggregate webinar slide decks, whitepapers, datasheets and more. We hope you enjoy!