This video is the fifth in a series featuring industry perspective and insight from key players in the digital media and broader technology ecosystem. The series stems from a range of interviews that Brightcove account director Renee Teeley conducted earlier this summer.
In the last video of our first "Get Reel with Renee" series, Brightcove account director Renee Teeley speaks to David Rowley, CTO of Get Satisfaction. Because Get Satisfaction is a platform designed to enable businesses to build trusted, loyal relationships with customers, David has a wealth of knowledge regarding how to use video to increase member engagement and build customer communities.
David and Renee discuss that while video is a powerful way for Get Satisfaction's customers (businesses) to describe their products and services to consumers, Get Satisfaction has found that community members also frequently take advantage of video to ask questions and provide feedback. Tune into the video below to learn more about:
- Since July 2012, Get Satisfaction has seen roughly 7,000 community posts that contain video
- Community managers rely on video to answer questions, describe capabilities and to foster conversation
- From a Get Satisfaction corporate perspective, the product management team values video as a medium to communicate updates and enhancements to the sales team and broader organization