This video is the fourth in a series featuring industry perspective and insight from key players in the digital media and broader technology ecosystem. The series stems from a range of interviews that Brightcove account director Renee Teeley conducted earlier this summer.
In the most recent installment of "Get Reel with Renee," Brightcove account director Renee Teeley speaks with Alex Holub, co-founder of Vidora. Vidora, based in San Francisco, aims to make it easy for consumers to watch, engage and discover great video content. Alex and his team are "maniacally focused" on helping publishers to meet new consumers. Tune in to the video below for Renee and Alex's complete conversation, which centers on:
- The ongoing, heightened adoption of smartphones and tablets as media consumption devices
- Airplay and Miracast are becoming more prevalent--enabling devices to actually "swing" video to the TV
- Technology and devices that allow consumers to interact with the TV as part of their typical consumption practices will continue to grow in importance
- Because the majority of TV-related revenue is driven by advertising, growing "eyeballs" via distribution across all devices and greater consumer engagement is a priority