Are you in need of a good beach read? Perhaps you're one of the lucky ones who has been able to get their hands on J.K. Rowling's recently unveiled Cuckoo's Calling. Even if you are, we can counterbalance that leisure reading with a series of whitepapers designed to help digital media professionals take full advantage of online video in 2013. Specifically, these whitepapers--available here in an easily accessible bundle--highlight the strategies and technologies that publishers can employ to succeed with online video.
The three separate papers discuss:
Online Video Today: Trends, Challenges, Technologies and Best Practices
The always evolving nature of the media and entertainment landscape forces innovation as publishers seek to meet growing consumer demand for immediate access to their favorite content on the device of their choosing. Cloud-based technologies can empower content publishers to seamlessly, cost-effectively distribute their online video. Additionally, we discuss how to tap the power of dual screen and pursue other technology initiatives in order to capitalize on these shifting consumer preferences.
Online Video in the Publishing Industry: New Strategies for Monetization and Growth
Innumerable opportunities exist for traditional publishers in the new media landscape. We want to help our customers to understand: the willingness of consumers to pay for content behind the firewall; options surrounding sponsored content; strategies for creating and acquiring relevant video assets to augment existing digital content; and the value of mobile content optimization.
Trends in Online Video Advertising: What's Working Now--and What's Coming Next
Consumers' tolerance for online video ads might surprise you--though it varies by content type and placement. We share insight into growth rates for online video advertising and other digital media, along with the latest video ad standards and formats.
Don't wait! Download the whitepaper bundle now.