JDSU, a provider of components and systems for the communications industry, is a proponent of video for awareness and marketing communications efforts. With JDSU TV, the company hosts a multi-channel video portal devoted to company topics, product news and industry trends, offering a tremendous resource for employees, customers and prospects alike.
As a Brightcove Video Cloud customer, JDSU attended our recent user conference Brightcove PLAY. While at the show, JDSU's video producers filmed a segment for its "Now Trending" channel with Brightcove vice president of digital marketing solutions Steve Rotter. Tune in to the video below to hear more from Steve about:
- The rapid, awe-inspiring growth of mobile video consumption in recent years
- Though the Web has traditionally been text and image-based, video is a far more effective storytelling tool--and enterprises are taking notice
- The speed at which video content is deployed and rendered is a tremendous priority for content producers, which is why infrastructure providers are a critical piece of the online video distribution puzzle