Earlier this month, we brought you footage from the TVnext Hack developer event, which recently took place in Boston. In our second video installment derived from this exciting event, we talk with Will Meredith, developer advocate for the ESPN API, and Andrew Budd, associate director in ESPN's innovation group. In the video embedded below, Will and Andrew share their insights into the interesting work developers are doing to enhance the second screen experience. Specifically, they address the second screen opportunities for live sporting events. Tune in to the video to learn more about:
- With the growth in demand for second screen information while watching live sports coverage, how can networks zero in on the experiences that are most engaging for viewers?
- Developers have learned from the disruption that the music industry faced; both developers and forward-thinking entrepreneurs are now ready to build apps for new set top boxes and enhanced, smart TVs, as soon as--or before--they are released.
- In the future, people will be looking at more inches of LCDs in their living room and consuming more content--not less. To truly succeed, the TV ecosystem must develop compelling viewing experiences to meet these changing consumption trends.