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Udemy Grows Video Offering with Zencoder Cloud Transcoding Service

Udemy Grows Video Offering with Zencoder Cloud Transcoding Service

Udemy, an online learning platform that connects students with instructors who are "tops" in a variety of fields--teachers range from celebrities to Ivy League professors--places tremendous emphasis on interactive, visual education, including video. Founded in 2010, Udemy has served more than 500,000 students who are seeking to advance their careers or foster a personal passion.

Because Udemy was founded by a team of talented engineers, it originally utilized a video encoding solution that the team built themselves. But, as the Udemy offering grew and the platform needed to integrate more and more video content from a number of sources, the company began to experience issues with encoding reliability and found it difficult to scale to handle the volume of content available for processing. Troubleshooting became a full-time job and it was distracting the engineering team from other mission-critical duties. Enter Brightcove's Zencoder Cloud Transcoding service. 

Since Udemy implemented Zencoder Cloud Transcoding in March 2011, the company has experienced:

  • Increased students' course-completion rates
  • A reduced video encoding error rate (from 10 percent to less than .1 percent)
  • 215x scaled encoding output
  • Faster encoding turnaround, allowing instructors to post more videos more quickly

To learn more, you can download the complete case study via this link.