Here at Brightcove, it seems 2013 has been dubbed “the year of live streaming”. With more and more consumers increasingly accessing live event coverage, our customers must keep pace with consumer demand for immediate access to streaming content on every screen and device.
As discussed in the March Bright Ideas blog, live events are not without substantial challenges. In discussions with our customers, we learned of the many challenges they face when working with traditional, multi-purpose live streaming solutions. For one, set up is difficult and management is cumbersome. Monetization is not easy, and often analytics and performance monitoring weren’t available. Customers were also investing in, managing and configuring expensive transcoding hardware to ensure a high quality experience that can be viewed across devices.
In short, we knew that we could do better and create an easy-to-use platform that would help any customer tap into the power of live video entirely in the cloud and without the added hardware expenses.
That’s why we recently launched Brightcove Video Cloud Live, a multi-bitrate, live streaming module that allows marketers and media companies to deliver high-quality, live video events across desktops, smartphones, tablets and connected TVs. Video Cloud Live offers a comprehensive solution to help content owners of all sizes and all technical levels take advantage of the fast-growing live video opportunity and provides all of the functionality necessary to quickly and easily operate live video events, from setup to completion.
To learn more about the live video landscape and the benefits of Video Cloud Live, check out the Bright Ideas video below from our senior product manager, Cortney Jacobsen. And to sign up to join our Video Cloud Live beta program, visit http://go.brightcove.com/forms/video-cloud-live-module.