Have you always dreamed of sitting in the front row of an exclusive fashion show? Now's your chance. Thanks to Brightcove, HUGO BOSS is offering fans of the brand the next best thing: complete access to the fashion show via live stream. Tomorrow (May 30, 2013) at 3:15 p.m. CET, you can tune in to the Brightcove Video Cloud player featured on this page to watch all of the live action from the BOSS Fashion Show Shanghai Fall/Winter 2013.
Beyond the live video element HUGO BOSS has prioritized for the Shanghai show, the fashion house has also created a series of on-demand video content designed to spur excitement for the fashion show and at the same time display HUGO BOSS' brand personality. The short films, directed by famed fashion photographer Noam Griest, feature actress Lin Chi-ling and actor Jon Kortajarena, fashion icons in their own right. You can now watch all of these videos by scrolling to the bottom of this page.
Always an innovator in online video, HUGO BOSS was quick to tap into the power of live video events. This show in Shanghai marks the fourth live BOSS fashion show, following previous events in Shanghai, Beijing and Berlin. The fashion house has recognized the tremendous brand engagement powers of live stream; regardless of where they are in the world, BOSS fans can be among the first to see the latest pieces for next season. Additionally, HUGO BOSS has integrated e-commerce functionality into the live stream, allowing viewers to purchase the runway collection as soon as it appears on stage.
HUGO BOSS's live online video efforts are indicative of a broader shift toward live video delivery. Over the past several months, we have released a group of new products that empower all of our customers to take advantage of live video. Released in general availability in late March, the Zencoder Live Cloud Transcoding Service is an open API for live video encoding in the cloud. This technology alleviates the need for a costly hardware encoder and allows virtually anyone--regardless of encoding expertise--to deliver live video to multiple screens. And earlier this month, we introduced Video Cloud Live, a multi-bitrate live streaming module that we believe truly democratizes live video. Video Cloud Live offers easy set-up, real-time analytics, advertising integrations and the automatic population of live content into an on-demand asset library. All of this functionality, combined with live cloud-based encoding a la Zencoder, creates a "perfect storm" for live stream success.
HUGO BOSS is streaming its fashion shows live, but the technology easily translates to conferences, company meetings, music festivals, sporting events, school productions and more. Anything that people may want to view live but are unable to do so because of geography or other factors is a candidate for live stream. What would you stream live if you had the chance? Let us know in the comments.
To learn more about our live video delivery options, contact your account manager or reach our sales team here.