In just a short time, access to video content via the Web and mobile devices has transformed from a novelty or "nice to have" into an expectation (and rightly so!). Along with that evolution, consumers have come to expect--and demand--high-quality, ubiquitous online video that they can access live or on-demand on the device of their choosing. In the video below, filmed at the NAB Show in Las Vegas, our CEO David Mendels offers his view on how the fundamental changes underway in the digital media landscape are the direct result of rapid shifts in consumer behavior and related adjustments in viewer expectations.
Tune in to the short video below to hear more of David's takeaways from Las Vegas, including:
- Content producers are laser-focused on delivering great video content to consumers on all devices, at any time--and monetization is a top priority
- Support for TV Everywhere authentication and innovative advertising and subscription models are top-of-mind for digital media decision makers
- Every publisher--media company or digital marketer--working to engage their audience with video content is seeking to deliver premier, well designed video content on any device