Online video advertising has grown dramatically in recent years. In fact, online video advertising revenues climbed to $1 billion in the first half of 2012, according to recent numbers released by the IAB. Along with this growth, new technologies and advertising formats--as well as creative approaches to content monetization--have begun to leave their mark on the online video industry. What does it all mean? And, what strategies work while others falter?
Brightcove's vice president of digital media solutions Chris Johnston is eager to shed some light on all of these questions. In the third webinar in our Futureproofing Your Digital Media Strategy series--co-presented by Interactive Media Strategies--Chris will discuss how media and broadcast companies, along with other content publishers, are utilizing personalized online advertising and video ads to reach consumers across a plethora of platforms and devices.
Specifically, the webinar will discuss:
- Monetization strategies with an emphasis on video ads
- Video ad formats and their long-term prognosis
- Video advertising technologies, including the latest and greatest trends and statistics
- Digital video advertising revenues, CPMs, ROI and more
We hope you can join us for this complimentary webinar! The details are:
Successful Strategies and Best Practice Case Studies for Online Video Advertising
Thursday, March 14, 2013
12:00 p.m. ET