Manchester City Uses Video for Optimal Fan Engagement

Manchester City Uses Video for Optimal Fan Engagement

In the U.S., we are certainly passionate about both our collegiate and professional sports teams. Given our understanding of what it means to be a true team enthusiast, we can appreciate the desire for the fans of Manchester City Football Club--an esteemed English Premier League team--to keep track of Man City from wherever they may be in the world. In the video linked to below, which originally premiered on the U.K. website Meet the Boss, Russell Stopford, Head of Digital for Manchester City Football Club, explains how the club relies upon online video, powered by Brightcove Video Cloud, to not only share team coverage with its global fan network, but also to convey the emotion and excitement of the sport in a visual fashion.

You can watch Manchester City discuss its online video strategy here.

Steve Rotter, our vice president for digital marketing, also spoke to Meet the Boss; in the video below, Steve outlines best practices for online video strategy and articulates how some of the most successful brands in the world are taking advantage of online video to boost their brand and drive sales. You can watch Steve’s discussion here.