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Brightcove’s Brand Leadership Webinar Series - a Snapshot into the Successes of Content Marketing Winners

Brightcove’s Brand Leadership Webinar Series - a Snapshot into the Successes of Content Marketing Winners

Being a successful content marketer is no easy task. Often, both B2B and B2C marketers are faced with reaching numerous target audiences through multiple platforms--and across countless mediums and devices. Managing the tactics necessary to effectively communicate with these audiences is challenging, and it is difficult for marketers to gauge how well they are tracking towards their goals without a true commitment to data and analytics.

At Brightcove, we recognize the challenges our digital marketing customers face--and, we are here to help. In fact, we have created a series of webinars--deemed the Brightcove Brand Leadership Series--designed solely for content marketers. These webinars will offer insight and best practices from Brightcove’s internal digital marketing experts, and will also feature representatives from Oracle and PUMA. For the last webinar in our series, we have partnered with Andrew Davis, marketing guru and author of Brandscaping.

Collateral related to the webinars, along with registration and further details, can be found here. Below, you will find a snapshot of each webinar event. We hope you will join us for one or all of these!

Making Content Marketing Work in a Social, Mobile World
February 7, 2013
2:00pm ET
Presenters: David Boyll, director of digital media technology, Oracle
Steve Rotter, VP of digital marketing, Brightcove
During this webinar, for which we have partnered with DM News, you will learn how to develop successful content marketing campaigns across multiple social and mobile outlets. David Boyll from Oracle will discuss how his organization relies upon video for brand building. David will also articulate how Oracle has incorporated video-driven social content into its broader marketing efforts.

The New Content Marketer - How PUMA Increased Customer Engagement on Every Screen
February 21, 2013
2:00pm ET
Presenters: Jay Basnight, head of digital strategy, PUMA
Steve Rotter, VP of digital marketing, Brightcove
With Ad Age and PUMA, we have developed this informational webinar designed to help brand marketers create content for every screen. Specifically, PUMA’s head of digital strategy Jay Basnight will share why online video is a critical component of his marketing plan. In addition, Jay will outline PUMA’s 2012 London Olympics online video strategy that featured live events and coincided with PUMA sprinter Usain Bolt’s epic performance on the Olympic track.

The New Content Marketer - Strategies for Marketing in a Social and Mobile World
February 26, 2013
Presenter: Steve Rotter, VP of digital marketing, Brightcove
Content marketing’s purpose is to drive awareness, generate leads and convert sales. But in today’s multi-device, multi-platform ecosystem, reaching audiences via content marketing tactics across different social networks, platforms, mobile devices and connected TVs can be difficult. In this webinar, which we are co-hosting with Target Marketing Magazine, we will offer best practices and “how to” advice for creating measurable content marketing campaigns across a disparate social and mobile environment.

Brandscaping and the New Content Marketer
February 27, 2013
2:00pm ET
Presenters: Andrew Davis, author of Brandscaping
Steve Rotter, VP of digital marketing, Brightcove
Content marketing sounds like a “cure all” in theory--but it can be challenging to execute alone. For this webinar, we have teamed with the Content Marketing Institute and Brandscaping author Andrew Davis to share insight into how marketers can collaborate with like-minded brands through partnerships; the webinar will also detail the importance of social media and mobile apps in this new era of content marketing.

Are there additional webinar topics you would like to see from us in the future? Please leave your ideas in the comments section--we will certainly take them into consideration as we plan for the rest of 2013.