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Windows 8? No Problem.

Windows 8? No Problem.

Much has been written about Windows 8, Internet Explorer 10 and support for Adobe Flash. The reason for all the attention is that Windows 8 and the new Metro IE 10 for desktops, laptops and tablets do not support third-party plug-ins, such as Adobe Flash.

What's the big deal?

Devices running the new OS no longer have access to streaming video content unless publishers either 1) Get their video websites whitelisted by Microsoft for Flash, or 2) Use HTML5 with progressive download, which introduces security risks, lacks features, and doesn't provide adaptive bitrate switching.

Unfortunately, for many video publishers, Flash video broke on October 26 when Windows 8 was released for general availability. Using a new Microsoft Surface Tablet or a laptop running Windows 8, you can see that popular sites like,,,,,, and many others have broken video experiences today. And with more than 40 million Windows 8 licenses sold within the first month (outpacing Windows 7 adoption), video publishers are right to be concerned.

On the other hand, if you use Brightcove Video Cloud, you have nothing to worry about. Brightcove is already whitelisted so Video Cloud players load and playback Flash video content as expected, along with the advertising integration, analytics, DRM, adaptive bitrate streaming and other functionality you need to operate successful online video initiatives (learn more). Video Cloud's Smart Player technology auto-detect devices, operating systems and browsers to load the appropriate video player and format every time.

How was Brightcove able to have a fully operational video player solution available to all customers on the first day Windows 8 and Metro style IE 10 became available? Video Cloud Smart Players are built on an innovative abstraction layer that removes all the complexity and development overhead from users. Last year, Brightcove invested aggressively in the development of this foundation with the promise of faster release cycles, which has enable Video Cloud to consistently stay ahead of the market and ensure that your online video initiatives are future-proofed against the fast-changing device and software platform landscapes. So when Microsoft introduced Windows 8, Video Cloud customers didn't have to update embed codes or make any changes. Video Cloud players just worked, automatically.

New devices, software and mobile experiences for video viewing are exciting advancements that should be embraced. We thrive on building solutions that remove the complexity and help online video publishers achieve success.