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What’s Your Ideal Dual Screen App?

What’s Your Ideal Dual Screen App?

Today marks the last day of a very dual screen-centric week. From our CEO Jeremy Allaire’s post for All Things D on the future of Apple TV to Phil Costa’s blog series on the dual screen content app market, we’ve talked a lot about dual screen and the vast opportunity that it represents in 2013. We can’t help it; we’re excited about dual screen! And it seems that you are as well.

If you follow us through any of Brightcove’s official social channels, you are probably aware that we ran a Twitter sweepstakes this week. The prize? The ultimate dual screen experience: an iPad and an Apple TV combination. We asked our Twitter followers to share their thoughts on the “ideal dual screen app” in 140 characters or less. The results? We have some very creative followers with some brilliant dual screen app ideas. You can peruse the sweepstakes entries here via Visible Tweets, and below we have outlined synopses of some of our favorites. Music, gaming and sports dominated the responses.


  • One follower suggested that companion content apps that immediately share artist and track names for songs being featured on a commercial would be popular. We think this has merit--it’s certainly frustrating when you hear a song that you love while watching TV, but you can’t quite recall who sings it.
  • Another follower would like dual screen access to artist liner notes through a companion app. Immediately understanding a song’s meaning, or the artist’s motivation to write and perform the song, would certainly augment the listening and/or viewing experience.
  • Another follower would like televised concerts to offer fan photos and backstage videos in real time via a dual screen app. We can see this type of functionality being well-received; it would offer immediate access to the behind-the-scenes footage typically only available from concert DVDs.


  • Gamers indicated that a dual screen app offering strategy guides and online chat would transform how users interact with video games. Perhaps this would integrate multi-player engagement into games that have more traditionally focused on a one-player ecosystem.
  • Another follower suggested that developers should create companion educational games to accompany children's television shows. We can imagine many parents would support tools that facilitate learning while also offering entertainment.


  • Several sweepstakes entrants recommended companion apps that would provide game stats for other sporting events on the air concurrently. This would certainly negate the need to channel surf at the risk of missing critical plays!
  • Others indicated that they would like to see apps that offer access to player stats, bio information and personal interviews. Others even suggested that they would be interested in an opportunity to purchase game merchandise via app while cheering on their favorite teams from home. This would likely be music to the ears of pro sports organizations.

Did you miss out on the sweepstakes this time around? We’d still love to hear your thoughts on the ideal companion dual screen app in the comments section.