TV Time: Pass the iPhone

TV Time: Pass the iPhone

After a long day of working hard, sometimes the most appealing activity is to curl up on the couch and watch some good TV. But whether it’s the day’s news, your favorite cable drama or some lighter reality fare, one thing is certain: the TV won’t have your full attention. Why not? This TechCrunch post from Wednesday shares just-released data from Nielsen indicating that 85% of mobile device owners use their smartphone or tablet as a “second screen” while watching television, at least once per month. I know I fall into this camp. As soon as a commercial comes on, I’m checking my email, browsing Facebook or catching up on my favorite blogs. Sometimes, I use my iPhone and my iPad at the same time; by then, I’m distracted and need to rewind the DVR.

Second screen (or dual screen/multiscreen) is a topic we have discussed numerous times on the blog in the past year. And, Nielsen joins Google and Yahoo!/Razorfish in its assessment of multiscreen viewing as typical behavior. Clearly, this is a trend. Our goal at Brightcove is to help media publishers integrate themselves into this behavioral shift, allowing them to develop content-driven, engaging apps that consumers can use to control and manage their HD viewing. Discovery Networks is an organization that has already taken advantage of our App Cloud technology for this very purpose. A lost remote will never lead to a moment’s worry ever again.

Beyond the opportunity for media companies, though, the market for dual-screen apps is massive. As our CEO Jeremy Allaire has frequently noted, wireless television technology will continue to evolve and affirm the TV monitor’s place as a perfect home for multi-purpose, dual screen apps. The revolution is coming, and it’s coming quickly. It is now critical that app developers understand the importance of thinking about apps from a multiscreen perspective from the very earliest stages of development. When the market demands these capabilities, app creators will need to be prepared. And, if the process seems overwhelming, there are app dev platforms such as App Cloud that can make it less daunting.