B2B marketers are hyper-focused on authentic engagement--creating realistic, two-way communication between their brands and current and prospective customers. It is no surprise, then, that the B2B community has adopted content marketing in force, relying upon the creation of a broad array of innovative,relevant material to attract and entertain key audiences.
In fact, Brightcove recently partnered with the Content Marketing Institute (CMI) and Marketing Profs to research this trend and found that 54% of B2B marketers plan on increasing their content marketing spend in 2013.
To further discuss and analyze this data point and other findings, Brightcove and CMI are offering a free webinar on Monday, December 3rd. During the event, Brightcove vice president of marketing Steve Rotter and CMI founder Joe Pulizzi will help B2B marketers to understand how their counterparts across the nation have shifted content marketing investments in 2012 and how they have determined their content marketing priorities for 2013.
Additionally, Steve and Joe will explore:
- Content marketing tactics that B2B marketers are deploying
- How social media is being integrated into a comprehensive marketing strategy
- The fastest-growing content marketing trends
- How mobile and video support B2B marketing plans
The webinar is scheduled to take place on Monday, December 3, 2012 at 2:00pm ET/ 11:00am PT. Registration is currently open; if you are interested in participating, please sign up for the event via this link. Additionally, you can feel free to download the complete research report that the webinar will focus on here. We hope that you can join us on December 3rd.