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PUMA to Live Stream from PUMA Yard at the London Olympics with Brightcove Video Cloud

The London Olympics are in full swing and starting today, all eyes will turn to Olympic Stadium as the always popular track and field events kick off. As part of this, we are very excited to be working with our customer, PUMA, to support a series of exciting events they will be live streaming from the PUMA Yard in London. 

Opened at the start of the Olympics, PUMA Yard is a sprawling pop-up venue that, in homage to PUMA's partnership with Jamaican sprinter Usain Bolt, brings a little bit of Jamaica to London, with food, drinks, games and chances to try to beat Bolt in the 20-meter "Everyone Can Bolt" Speed Test. The Yard also features live music and performances each night, making it a hugely popular stop for folks in town for the Games. 

On Sunday, August 5th, and Thursday, August 9th, will feature live streams of the PUMA Yard in London, powered by Brightcove Video Cloud, during the 100m and 200m finals, capturing the excitement of the crowd, breadth of the Yard activities, and build up and reaction to both race events.  The Yard live stream will not only be available on, but accessible via Facebook as well with optimized viewing for desktop, mobile and tablets thanks to Video Cloud. 

We are very excited to partner with PUMA and continue to support their innovative efforts to deliver true multi-screen experiences for PUMA and sports fans everywhere. This exciting opportunity will allow those of us who aren't lucky enough to be in London to feel the excitement of the races and of the PUMA Yard from anywhere.