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VideoHub’s Burke Stresses Understanding Ad Engagement

Video publishers should be using data to understand how viewers are engaging with online ads, according to Jason Burke, VP of Operations for VideoHub. In an interview at PLAY 2012, Burke told Beet.TV that it’s important to know which viewers are engaging with what ads. Burke noted that Brightcove is making it easier for publishers to integrate with third-party ad networks and analytics to access this information and monetize their traffic.