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Sessions at PLAY: Unlocking the Potential of Content Marketing

Any organization with at least a semblance of a marketing function is very likely aware of content marketing and its proven ability to grow traffic, build trust, and drive deep audience engagement. Most organizations probably even know they should have some content marketing initiatives in place, if not a full strategy. The challenge lies in taking the proverbial first steps toward building a content marketing program.

The Brightcove PLAY 2012 session, “Unlocking the Potential of Content Marketing,” will help digital marketers make sense of the seemingly infinite options available to get started, what content types to create, and how and where to best reach their audiences with compelling content. Brightcove VP of Marketing Steve Rotter will host a panel of thought leaders including Content Rules co-author and consultant C.C. Chapman, Ektron’s Tom Wentworth, and Stephanie Sarofian of Digitas, as they share best practices and stunning success stories of digital marketers who are unleashing the amazing potential of content marketing.

“Unlocking the Potential of Content Marketing” is scheduled for Tuesday, June 26th, from 3:30-4:30 PM.

Taking place June 25-27 at the InterContinental Boston Hotel, PLAY 2012 is drawing Brightcove customers, partners, and digital media experts from around the world for three action-packed days of hands-on learning, in-depth strategy sessions, next-generation product demos, all-star keynotes, and networking.

For more information and to register for Brightcove PLAY 2012, visit