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Navigating the Complexity of Online Video Advertising

The ongoing sea change in online video consumption has seen content move beyond the TV screen to environments such as online, mobile, tablets, and connected TV. Consumer behavior, distribution models, and viewing devices are altering the entire video landscape as users enjoy a variety of long- and short-form content on an increasing range of devices. The expectation that content can be viewed on any screen at any time has brought with it a dizzying array of complexities for media owners.

Those challenges will be addressed during the Brightcove PLAY 2012 session, “Navigating the Complexity of Online Video Advertising.” Moderated by Chris Johnston, Brightcove’s director of digital media solutions and partnerships, the session includes industry experts Jason Burke from VideoHub, Rany Ng of Google DoubleClick, Noah Levine from Adobe, and Brightcove’s Dave Regan. The discussion will help media owners determine how to best:

  • monetize an audience across different environments.
  • optimize advertising for different devices and content.
  • measure success in the new world of IP-delivered TV.

“Navigating the Complexity of Online Video Advertising” is scheduled for Tuesday, June 26th, from 1 - 2 PM.

Taking place June 25-27 at the InterContinental Boston Hotel, PLAY 2012 is drawing Brightcove customers, partners, and digital media experts from around the world for three action-packed days of hands-on learning, in-depth strategy sessions, next-generation product demos, all-star keynotes, and networking.

For more information and to register for Brightcove PLAY 2012, visit