Sessions at PLAY: Optimizing Your Online Video Content Strategy

Quantity and frequency are keys to the success of any online video strategy, with a steady supply of topical, high-quality content having shown to increase site traffic, visitor engagement, and overall consumption. However, compiling libraries of video content, whether produced in house, acquired through third-party providers, or collected via user-generated submissions, can potentially be expensive or time consuming - sometimes even both.

The PLAY 2012 session, “Optimizing Your Online Video Strategy,” will take a look at the role of quantity as part of the overall content strategy and explore how publishers can fill their libraries with relevant, high-quality video content without breaking the bank. Populating a content library is only half the battle, though. Session speakers Quique Nagle from DBG, AOL Video’s Frank Besteiro, Touchstorm’s Alison Provost, and Shaun Flagg from Cox Media Digital & Strategy Team (CMG DST), will also discuss and outline strategies that publishers can employ to most effectively make their content work for them and their organizations.

Moderated by Chris Johnston, Brightcove’s director of digital media solutions and partnerships, “Optimizing Your Online Video Strategy” is scheduled for Monday, June 25, from 2 PM - 3 PM at PLAY 2012.

Taking place June 25-27 at the InterContinental Boston Hotel, PLAY 2012 is drawing Brightcove customers, partners, and digital media experts from around the world for three action-packed days of hands-on learning, in-depth strategy sessions, next-generation product demos, all-star keynotes, and networking.

For more information and to register for Brightcove PLAY 2012, visit