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Sessions at PLAY: Marketing with Online Video

Online Video is taking over the Web and consumption is growing dramatically across smartphones, tablets, PCs and connected TVs. With this explosive growth, marketers are now asking how can they best take advantage of video to build their brands and grow their businesses. That’s the focus of the Brightcove PLAY 2012 session, “Marketing with Online Video.”

“The power of online video for marketing lies in its unrivaled ability to connect with audiences and drive engagement,” says Steve Rotter, Brightcove’s vice president of marketing, who is moderating the session. “However, it’s not as simple as just posting a bunch of videos on your website. We’ll hear from a panel of truly innovative marketers on a range of best practices for leveraging online video to affect genuine, measurable results as part of any organization’s marketing initiatives.”

The “Marketing with Online Video” session is scheduled for June 26th, from 11 AM - 12 PM, and will include speakers Jay Basnight of Puma, Eric Rossi from, Chris Gorell Barnes of Adjust Your Set, and Oracle’s David Boyll.

Taking place June 25-27 at the InterContinental Boston Hotel, PLAY 2012 is drawing Brightcove customers, partners, and digital media experts from around the world for three action-packed days of hands-on learning, in-depth strategy sessions, next-generation product demos, all-star keynotes, and networking.

For more information and to register for Brightcove PLAY 2012, visit