Sessions at PLAY: Approaching the Mobile Web with Responsive Design

Website visitors use a dizzying array of smartphones and tablets to access content. Advances in HTML5 and an approach called “responsive design” have deservedly garnered much attention for their abilities to help publishers develop Websites that adapt, respond, and resize based on screen size and touch screen support. However, publishers developing websites for multiple screens also face an entirely different set of challenges in the form of online video, advertising, analytics, social media, and third-party plug-ins.

The PLAY 2012 session, “Approaching the Mobile Web with Responsive Design,” will examine how how publishers can leverage the same tools that are improving the Website viewing experience across multiple devices as part of their content initiatives. Moderated by ReadWriteWeb’s Dan Rowinski, the panel will feature speakers George White from Cantina Consulting, Jeff Moriarty of The Boston Globe, Brightcove’s Bob Mason, André Alguero from Digitas, and Ethan Marcotte, a recognized Web developer, designer, and author, as they discuss responsive design as a content strategy, using real-world examples to illustrate best practices for developing video-rich mobile Web experiences.

“Approaching the Mobile Web with Responsive Design ” is scheduled for Wednesday, June 27, from 10:10 AM - 11:10 AM at PLAY 2012.

Taking place June 25-27 at the InterContinental Boston Hotel, PLAY 2012 is drawing Brightcove customers, partners, and digital media experts from around the world for three action-packed days of hands-on learning, in-depth strategy sessions, next-generation product demos, all-star keynotes, and networking.

For more information and to register for Brightcove PLAY 2012, visit