The Third Wave of Online Video Transformation

Online video has evolved dramatically from its early proof-of-concept roots into a bona fide advertising medium and ultimately to the point we find ourselves today, in a third wave of transformation that sees it increasingly supporting a variety of paid business models. The success of media publishers relies largely on how well they can manage the complexities and costs of securely delivering and monetizing their premium content across a wildly intricate landscape connected devices, platforms, and consumer expectations.

In this month’s Bright Ideas video, I’m joined by Eric Elia, Brightcove’s vice president of TV solutions, to address those intricacies and discuss how the business, technology, and consumer climate is ripe to help bring paid online video services into prime time. As part of the conversation, we’ll explore Brightcove’s Video Paywall Solution Framework, a new solution we introduced at NAB this week that accelerates the introduction of paid video content services for media publishers.


To learn even more about this topic, I encourage you to download our free whitepaper, “The Transformation of TV.”

You can also learn more about Brightcove’s Video Paywall Solution Framework here on the new Media Solutions section of our website.