Why More Video Leads to More Engagement and Success

The success of your online video investment and the engagement it generates are directly tied to the amount of content in your video library. At Brightcove, we've found that a steady supply of topical, high quality content attracts more visitors through search engines and social media, keeps them engaged for longer, and encourages repeat visits back to your site.

This results in increased traffic, viewer engagement and content consumption, all of which increase the value of your online video investment and your ability to monetize your content.

In this month’s Bright Ideas video, I sit down with Chris Johnston, Brightcove’s director of technology partnerships, to discuss why having more video can lead to more success, as well as the types of content that publishers can take advantage of to expand their video library. We also discuss the Brightcove Content Exchange, a new initiative that makes large amounts of high quality video content available to our Video Cloud customers and facilitates multi-party revenue sharing arrangements between our partners and customers.



If you’d like to take an even deeper look at this topic, we encourage you to download our free whitepaper, “Increase Quantity to Build Your Online Video Success.” We will also hold a special Content Exchange webinar on Wednesday, March 28th, at 9:00 am ET and 3:00 pm ET. For more information on the webinar and to register visit here for the 9:00 am or here for the 3:00 pm.

You can also learn more about the Brightcove Content Exchange here, as well as our Content Exchange partners and the different types of content they have available.